
How Gen Z Is Reinventing Traditional Wear (and Winning at It) Alright, let's address the embroidered elephant in the room: Traditional Indian wear used to be... well, traditional. Reserved for weddings, festivals, and “log kya kahenge” family events. Remember those itchy dupattas and matching bangles your mom forced you into? Yeah, Gen Z took one look at that and said: "Cool, but make it ✨ me ✨." And just like that, ethnic wear entered its main character era —crop tops instead of cholis, sneakers with lehengas, nose rings with pantsuits, and literally zero fear of mixing Banarasi with denim. Let’s unpack how Gen Z is not just wearing traditional clothing… They’re owning it , remixing it, and serving desi realness like never before. Rule #1: There Are No Rules Gen Z isn’t asking, “Can I wear this saree with a hoodie?” They’re just doing it—and looking iconic while at it. The old-school “match your dupatta” system? Thrown out. Now it’s all about intentional ...